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Compound Interest
There's the geeky math behind lifetime value ... data-centric folks argue about the "best" way to measure long-term value, but...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
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Recall our paid search scenario from yesterday. Spend = $100,000. Clicks = 200,000. Cost per Click = $0.50. Conversion Rate = 1.8%. O...
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