Kevin Hillstrom: MineThatData: What Is Your Version Of The $1.50 Costco Hot Dog?

July 11, 2018

What Is Your Version Of The $1.50 Costco Hot Dog?

Read this.

Now discuss what your version of the $1.50 hot dog is at the company you work for.

Merchandise can be a low-cost / no-cost customer acquisition or customer awareness tool.

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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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July 11, 2018

What Is Your Version Of The $1.50 Costco Hot Dog?

No comments:

Post a Comment

Oh, Macy's ... Nicely Done!