Time will tell if this yields sales/profit.
But it gets the job done in terms of low-cost / no-cost awareness.
And it's not something you are likely to copy, right?
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
I think this goes back to 1991 or 1992. I was asked to explain what was happening to swimwear sales at Lands' End. I mapped sales by sta...
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