May 23, 2018

Memorial Day Weekend

There's the obvious reason why we "celebrate" Memorial Day.

And then there's the secondary outcome ... an unofficial celebration of the start of Summer.

So let's get an early start on the unofficial start of summer.

I'll return next week ... and through the summer, don't be surprised to see me take a few days off. You should do the same. Who knows, you might recharge your batteries enough to come up with new merchandising ideas that help grow your business, right?

Renting

Advertising is largely a rental platform ... you rent space or paper or a click, and it's your job to demonstrate that you made a goo...