Then ask yourself how a catalog competes with 75 data scientists and 3,400+ personal stylists.
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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It's Your Fault!!
The transition from analytics to business can be a rather spicy endeavor. Back in January 1998, I changed jobs. No longer was I an anal...

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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
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You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...
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If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...

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