We'll keep things lite over the next eleven days ... diving into 2018 soon, ok?
Merry Christmas!!
Direct Response vs. Brand Pendulum
Here's USPS marketing mail volume since the fiscal year ending September 2008: Aside ... when people tell you that #printisback, they fa...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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