We'll keep things lite over the next eleven days ... diving into 2018 soon, ok?
Merry Christmas!!
The Deflationary Customer
During the past two months, we've talked about customers who warrant QuickScores. Print-Centric customers who can warrant MORE mailings...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
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Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
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