We'll keep things lite over the next eleven days ... diving into 2018 soon, ok?
Merry Christmas!!
How The Great Eight Fit Into This Story
Get your digital copy of Hillstrom's Total Package for just $0.99 ... it's virtually free !! Remember what I call the "G...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...