Again - if you are a data-centric analyst/manager, then this podcast series is for you. And in today's podcast, you'll learn all about the worst mistake of my entire career!
FYI - I won't be posting most of the podcasts on the blog - if you are interested in the podcasts, I recommend you visit Soundcloud and subscribe (click here please). If you don't see the podcast player below, then click here and you'll be set up shortly.
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Why do you care about reactivating lapsed buyers? Because they are worth more than new buyers. In this example the new buyer spends $111 in ...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
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