Again - if you are a data-centric analyst/manager, then this podcast series is for you. And in today's podcast, you'll learn all about the worst mistake of my entire career!
FYI - I won't be posting most of the podcasts on the blog - if you are interested in the podcasts, I recommend you visit Soundcloud and subscribe (click here please). If you don't see the podcast player below, then click here and you'll be set up shortly.
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Hillstrom's Targeting: Value of Primary / Secondary / Tertiary
Ok, let's look at a practical example of Primary / Secondary / Tertiary categorization of merchandise categories. In this case, we ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
We spent the past two weeks talking about the events and influences that shaped what I call "The Great Eight". My Influence... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
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