Again - if you are a data-centric analyst/manager, then this podcast series is for you. And in today's podcast, you'll learn all about the worst mistake of my entire career!
FYI - I won't be posting most of the podcasts on the blog - if you are interested in the podcasts, I recommend you visit Soundcloud and subscribe (click here please). If you don't see the podcast player below, then click here and you'll be set up shortly.
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The Deflationary Customer
During the past two months, we've talked about customers who warrant QuickScores. Print-Centric customers who can warrant MORE mailings...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
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Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
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