Again - if you are a data-centric analyst/manager, then this podcast series is for you. And in today's podcast, you'll learn all about the worst mistake of my entire career!
FYI - I won't be posting most of the podcasts on the blog - if you are interested in the podcasts, I recommend you visit Soundcloud and subscribe (click here please). If you don't see the podcast player below, then click here and you'll be set up shortly.
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...
