Just an FYI - the deadline for accepting the four open slots for the beta test of the catalog + email + paid search contact strategy is Wednesday night at 11:59pm PST.
Two of the four slots have been reserved ... two remain! Click here for details.
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...
