Kevin Hillstrom: MineThatData: Yes, Even Amazon Runs Discounts/Promotions

November 04, 2013

Yes, Even Amazon Runs Discounts/Promotions

I used to argue that Amazon didn't have a need to run discounts or promotions. Take a peek:

3 comments:

Jay Allen6:07 AM
Note that it's on a proprietary product and they are getting free PR out of it - I've seen several news articles talking out it. Taking advantage of a situation to build the brand awareness. Oh, and they don't have to discount the books/movies/games you buy once you acquire your reduced price Kindle.
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j.Brown™5:06 AM
This comment has been removed by the author.
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Kevin Hillstrom11:05 AM
In fact, they don't have to generate profit - they reinvest anything/everything - so they can do what they want, at their pleasure.
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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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November 04, 2013

Yes, Even Amazon Runs Discounts/Promotions

3 comments:

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