I used to argue that Amazon didn't have a need to run discounts or promotions. Take a peek:
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Emergence at the 12 Month Timeframe
Did you notice the rows I highlighted in the table from a few days ago? The top four rows are colored red - those are the timeframes when th...


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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...

Note that it's on a proprietary product and they are getting free PR out of it - I've seen several news articles talking out it. Taking advantage of a situation to build the brand awareness. Oh, and they don't have to discount the books/movies/games you buy once you acquire your reduced price Kindle.
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ReplyDeleteIn fact, they don't have to generate profit - they reinvest anything/everything - so they can do what they want, at their pleasure.
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