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The Problem With Retail
We've got three types of traffic in retail. EARNED: This is traffic we earn, via customer loyalty or word-of-mouth or free uses of ...
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So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot... -
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
This is the fourteenth summer writing this blog ... let that fact sink in for a moment. As I've done in past years, expect a cadenc...
Note that it's on a proprietary product and they are getting free PR out of it - I've seen several news articles talking out it. Taking advantage of a situation to build the brand awareness. Oh, and they don't have to discount the books/movies/games you buy once you acquire your reduced price Kindle.
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ReplyDeleteIn fact, they don't have to generate profit - they reinvest anything/everything - so they can do what they want, at their pleasure.
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