November 04, 2013

Yes, Even Amazon Runs Discounts/Promotions

I used to argue that Amazon didn't have a need to run discounts or promotions. Take a peek:


  1. Note that it's on a proprietary product and they are getting free PR out of it - I've seen several news articles talking out it. Taking advantage of a situation to build the brand awareness. Oh, and they don't have to discount the books/movies/games you buy once you acquire your reduced price Kindle.

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  3. In fact, they don't have to generate profit - they reinvest anything/everything - so they can do what they want, at their pleasure.


What Would You Do?

You become a New Marketing Leader ... let's say it is at an Apparel company. Two things are happening. Womens Merchandise has a +3% ...