November 04, 2013

Yes, Even Amazon Runs Discounts/Promotions

I used to argue that Amazon didn't have a need to run discounts or promotions. Take a peek:


-

3 comments:

  1. Jay Allen6:07 AM

    Note that it's on a proprietary product and they are getting free PR out of it - I've seen several news articles talking out it. Taking advantage of a situation to build the brand awareness. Oh, and they don't have to discount the books/movies/games you buy once you acquire your reduced price Kindle.

    ReplyDelete
  2. j.Brown™5:06 AM

    This comment has been removed by the author.

    ReplyDelete
  3. MineThatData11:05 AM

    In fact, they don't have to generate profit - they reinvest anything/everything - so they can do what they want, at their pleasure.

    ReplyDelete

Note: Only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)

Category Development - One Category Growing Quickly

Ok, here's the first table I look at when evaluating categories and customers. This table is easy to produce, you probably already look ...

  • The MineThatData E-Mail Analytics And Data Mining Challenge
    It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
  • Memorial Day Weekend
    As is my tradition, I'm going to take a long weekend. No posts until early next week. I've been doing this for almost twenty years, ...
  • File Power
    Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...