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The MineThatData Elite Program!!
It's time for the third-and-final run of 2018 for The MineThatData Elite Program!! As usual, you'll get our array of rolling tw...
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RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
