I used to argue that Amazon didn't have a need to run discounts or promotions. Take a peek:
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Note that it's on a proprietary product and they are getting free PR out of it - I've seen several news articles talking out it. Taking advantage of a situation to build the brand awareness. Oh, and they don't have to discount the books/movies/games you buy once you acquire your reduced price Kindle.
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ReplyDeleteIn fact, they don't have to generate profit - they reinvest anything/everything - so they can do what they want, at their pleasure.
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