Kevin Hillstrom: MineThatData: Yes, Even Amazon Runs Discounts/Promotions

November 04, 2013

Yes, Even Amazon Runs Discounts/Promotions

I used to argue that Amazon didn't have a need to run discounts or promotions. Take a peek:

3 comments:

Jay Allen6:07 AM
Note that it's on a proprietary product and they are getting free PR out of it - I've seen several news articles talking out it. Taking advantage of a situation to build the brand awareness. Oh, and they don't have to discount the books/movies/games you buy once you acquire your reduced price Kindle.
ReplyDelete
Replies
j.Brown™5:06 AM
This comment has been removed by the author.
ReplyDelete
Replies
MineThatData11:05 AM
In fact, they don't have to generate profit - they reinvest anything/everything - so they can do what they want, at their pleasure.
ReplyDelete
Replies

Add comment

Note: Only a member of this blog may post a comment.

Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

How Is Your Information Used?

When you subscribe to this blog, your information and email address will never be bought/sold. Ever. You are simply subscribing to the newsletter. You are welcome to unsubscribe at any time, no worries.

Cookies are used to measure website usage via Google Analytics and StatCounter.

FAQ For Vendors / Content Providers

1 - I do not accept advertising on this blog.

2 - I do not accept unsolicited content, including interviews, press releases, podcasts, discussions, posts, or other associated content promoting your products, services, or events. This blog is designed to promote my products, services, and content.

3 - As a continuation of (2), I do not accept guest blog posts, regardless of your situation. And I will not link to your blog post or white paper.

4 - I do not exchange links. In fact, I no longer publish reciprocal links to other websites.

November 04, 2013

Yes, Even Amazon Runs Discounts/Promotions

3 comments:

Two Articles For You To Think About