I used to argue that Amazon didn't have a need to run discounts or promotions. Take a peek:
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Category Development - One Category Growing Quickly
Ok, here's the first table I look at when evaluating categories and customers. This table is easy to produce, you probably already look ...

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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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As is my tradition, I'm going to take a long weekend. No posts until early next week. I've been doing this for almost twenty years, ...
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Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
Note that it's on a proprietary product and they are getting free PR out of it - I've seen several news articles talking out it. Taking advantage of a situation to build the brand awareness. Oh, and they don't have to discount the books/movies/games you buy once you acquire your reduced price Kindle.
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ReplyDeleteIn fact, they don't have to generate profit - they reinvest anything/everything - so they can do what they want, at their pleasure.
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