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Two $25 Items or One $50 Item??
Both tactics lead to $50 in your pocket. In most projects, however, the customer who buys two $25 items has better future value than th...
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Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
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Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
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Yeah, that's a lousy picture. Too bad. Today is essay day. If you don't want to read something long, stop here. I spend a...
Note that it's on a proprietary product and they are getting free PR out of it - I've seen several news articles talking out it. Taking advantage of a situation to build the brand awareness. Oh, and they don't have to discount the books/movies/games you buy once you acquire your reduced price Kindle.
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ReplyDeleteIn fact, they don't have to generate profit - they reinvest anything/everything - so they can do what they want, at their pleasure.
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