Dear Catalog CEOs:
You already know I'll be in Vermont July 22-24, attending the Direct Gardening Association conference (click here please). My schedule is full on the 23rd and 24th ... but there is still the possibility of a slot or two on the 22nd or the 25th.
I'm buying plane tickets this evening (Monday), so if you still have interest in arranging a meeting, please contact me immediately (email@example.com).
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...