This brief Marketing Sherpa case study describes the outcome of a Multichannel Forensics project at Paul Fredrick from last year.
Hint: You can mail fewer catalogs and be more profitable!
Marketing Sherpa Article: Fewer Catalogs, Same Results: 6 Lessons for Saving Big on Mailing Costs.
Click here to contact me for help with your Multichannel Forensics project!
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A good marketing/analytics system should be able to quickly diagnose the impact that merchandise has on business struggles. I use the co...
Can't give you enough credit for the results we've seen. Thanks again!
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