This brief Marketing Sherpa case study describes the outcome of a Multichannel Forensics project at Paul Fredrick from last year.
Hint: You can mail fewer catalogs and be more profitable!
Marketing Sherpa Article: Fewer Catalogs, Same Results: 6 Lessons for Saving Big on Mailing Costs.
Click here to contact me for help with your Multichannel Forensics project!
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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Ok, we all know that as we spend more we get more customers, but at an ever-diminishing rate of return. The diminishing rate of return is wh...
Can't give you enough credit for the results we've seen. Thanks again!
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