This brief Marketing Sherpa case study describes the outcome of a Multichannel Forensics project at Paul Fredrick from last year.
Hint: You can mail fewer catalogs and be more profitable!
Marketing Sherpa Article: Fewer Catalogs, Same Results: 6 Lessons for Saving Big on Mailing Costs.
Click here to contact me for help with your Multichannel Forensics project!
From the corrupt world of Influencer Marketing (click here) .
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
Recall our paid search scenario from yesterday. Spend = $100,000. Clicks = 200,000. Cost per Click = $0.50. Conversion Rate = 1.8%. O...