February 10, 2010

A Multichannel Forensics Case Study From MarketingSherpa And Paul Fredrick

This brief Marketing Sherpa case study describes the outcome of a Multichannel Forensics project at Paul Fredrick from last year.

Hint: You can mail fewer catalogs and be more profitable!

Marketing Sherpa Article: Fewer Catalogs, Same Results: 6 Lessons for Saving Big on Mailing Costs.

Click here to contact me for help with your Multichannel Forensics project!

The Math Behind Bifurcated Customers Who Have "Moved On" From Catalogs

Yesterday we talked about a classic, outstanding catalog customer ... and how that customer needed MORE mailings on an annual basis. ...