February 10, 2010

A Multichannel Forensics Case Study From MarketingSherpa And Paul Fredrick

This brief Marketing Sherpa case study describes the outcome of a Multichannel Forensics project at Paul Fredrick from last year.

Hint: You can mail fewer catalogs and be more profitable!

Marketing Sherpa Article: Fewer Catalogs, Same Results: 6 Lessons for Saving Big on Mailing Costs.

Click here to contact me for help with your Multichannel Forensics project!

1 comment:

  1. Can't give you enough credit for the results we've seen. Thanks again!

    ReplyDelete

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Summer Schedule

As usual, my summer schedule will dial back just a bit ... maybe three posts per week instead of five, sometimes four, sometimes more. And y...