This brief Marketing Sherpa case study describes the outcome of a Multichannel Forensics project at Paul Fredrick from last year.
Hint: You can mail fewer catalogs and be more profitable!
Marketing Sherpa Article: Fewer Catalogs, Same Results: 6 Lessons for Saving Big on Mailing Costs.
Click here to contact me for help with your Multichannel Forensics project!
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
February 10, 2010
A Multichannel Forensics Case Study From MarketingSherpa And Paul Fredrick
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Can't give you enough credit for the results we've seen. Thanks again!ReplyDelete