This brief Marketing Sherpa case study describes the outcome of a Multichannel Forensics project at Paul Fredrick from last year.
Hint: You can mail fewer catalogs and be more profitable!
Marketing Sherpa Article: Fewer Catalogs, Same Results: 6 Lessons for Saving Big on Mailing Costs.
Click here to contact me for help with your Multichannel Forensics project!
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Cracks in the Foundation
I'm full of praise for the marketing strategies used by Duluth Trading Company. But you already knew that. Now go read their Annual...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
We spent the past two weeks talking about the events and influences that shaped what I call "The Great Eight". My Influence... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in...
Can't give you enough credit for the results we've seen. Thanks again!
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