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Email Marketing and Discounts
It comes up over and over again. The email marketing team wants to maximize open rates (not profit, mind you, open rates). How does one...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
Just $0.99 folks (click here) . The new Marketing Leader has a short window to make a difference, to set a tone for the upcoming year... -
In our simulation, we learn that there are different definitions of Carrying Capacity. If the CFO demands that we maximize profit o...