This month's poll question, found on the right-hand sidebar of the homepage, asks what three things a CEO should focus on.
So far, the choice of "Brand Building" is a surprising answer, given the quantitative nature of this audience.
What would you suggest are brand building activities that a CEO could engage in, activities that you feel would demonstrate a positive ROI?
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Subscribe to:
Post Comments (Atom)
New Pilot Project
When I have a new product offering, I share it with you, the loyal reader, at a significant discount. You help me test out a pilot product, ...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
When introducing the concept of Marketing Budget Experiments ( click here for pricing details ), I shared thoughts on payback windows. If yo...
-
As usual, my summer schedule will dial back just a bit ... maybe three posts per week instead of five, sometimes four, sometimes more. And y...
Technically speaking, this question only has one answer:
ReplyDelete- Growth
- Efficiency
- Capital optimization
That's it. That's the answer. Mathematically, those are the only three drivers of ROE%.
Did I win anything? How about a copy of your book??
Harry Joiner
EcommerceRecruiter.com
When you read the newsletters, trade journals, articles from bloggers, and micro-blogging comments on Twitter, you don't see those three things. So they must be wrong.
ReplyDeleteIf I see you at a conference sometime, you can have an autographed copy of a book.