January 31, 2009

Answer The Poll Question!

This month's poll question, found on the right-hand sidebar of the homepage, asks what three things a CEO should focus on.

So far, the choice of "Brand Building" is a surprising answer, given the quantitative nature of this audience.

What would you suggest are brand building activities that a CEO could engage in, activities that you feel would demonstrate a positive ROI?

Email Marketing and Discounts

It comes up over and over again. The email marketing team wants to maximize open rates (not profit, mind you, open rates). How does one...