This month's poll question, found on the right-hand sidebar of the homepage, asks what three things a CEO should focus on.
So far, the choice of "Brand Building" is a surprising answer, given the quantitative nature of this audience.
What would you suggest are brand building activities that a CEO could engage in, activities that you feel would demonstrate a positive ROI?
Subscribe to:
Post Comments (Atom)
Solving Two Problems At Once
I get two types of feedback these days. We need tariffs to even the playing field and not be taken advantage of anymore. My business is abou...
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
Technically speaking, this question only has one answer:
ReplyDelete- Growth
- Efficiency
- Capital optimization
That's it. That's the answer. Mathematically, those are the only three drivers of ROE%.
Did I win anything? How about a copy of your book??
Harry Joiner
EcommerceRecruiter.com
When you read the newsletters, trade journals, articles from bloggers, and micro-blogging comments on Twitter, you don't see those three things. So they must be wrong.
ReplyDeleteIf I see you at a conference sometime, you can have an autographed copy of a book.