January 31, 2009

Answer The Poll Question!

This month's poll question, found on the right-hand sidebar of the homepage, asks what three things a CEO should focus on.

So far, the choice of "Brand Building" is a surprising answer, given the quantitative nature of this audience.

What would you suggest are brand building activities that a CEO could engage in, activities that you feel would demonstrate a positive ROI?

Lapsed Buyers

Here's a case where I can measure repurchase rates by year of recency - going back a whopping twenty-two years. Tell me what you ...