Sometimes I think Andrew works in a parallel universe!
Go through the slide set on his blog --- does this not look like all the goodies we learned about catalog marketing over the past twenty-five years?
Neat!
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Restoration Hardware Source Books
Let's look at a quote from the 10-K at Restoration Hardware (you read 10-K statements from publicly traded companies ... right ... righ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot... -
We spent the past two weeks talking about the events and influences that shaped what I call "The Great Eight". My Influence...
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