Sometimes I think Andrew works in a parallel universe!
Go through the slide set on his blog --- does this not look like all the goodies we learned about catalog marketing over the past twenty-five years?
Neat!
Subscribe to:
Post Comments (Atom)
Profit per New Customer
It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...
-
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
-
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
Remember our e-commerce customer from yesterday ... 50% organic, 50% catalog driven? We mail a catalog, and the $3.00 matchback outcome is ...
