February 21, 2009

AppStore Retention Curves From Andrew Chen

Sometimes I think Andrew works in a parallel universe!

Go through the slide set on his blog --- does this not look like all the goodies we learned about catalog marketing over the past twenty-five years?

Neat!

Profit per New Customer

It's common for folks to measure cost per new customer. Total Marketing Cost = $10,000. Total New Customers = 130. Cost per New C...