February 21, 2009

AppStore Retention Curves From Andrew Chen

Sometimes I think Andrew works in a parallel universe!

Go through the slide set on his blog --- does this not look like all the goodies we learned about catalog marketing over the past twenty-five years?

Neat!

A CMO In Over His Head

Buy the Kindle version for just $0.99 !! I worked with a new Chief Marketing Officer. This poor dude was in OVER HIS HEAD! He had...