February 21, 2009

AppStore Retention Curves From Andrew Chen

Sometimes I think Andrew works in a parallel universe!

Go through the slide set on his blog --- does this not look like all the goodies we learned about catalog marketing over the past twenty-five years?

Neat!

Channels Influence What Sells

I know, I know, you are supposed to offer the same merchandise in every channel and create a frictionless omnichannel customer experience ....