Merry Christmas, folks. Take a break from blogs & Twitter and Multichannel Forensics for a day!
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Personalization Is Not A Strategy
Ok, we weeded out a bunch of followers who apparently didn't like the concept of implementing your own Marketing Management System. ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
If you don't like geeky math, please skip this post, because I am about to show you how the sausage is made! I have eight variables in... -
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...
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