November 29, 2008

Free Labor

Remember the old days when we paid copywriters to tickle the buying bone of a consumer? Now we give customers access to special deals, in exchange for writing for us.
-

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

Subscribe to: Post Comments (Atom)
  • An Example
    Say you manage a paid search program. Last month you spent $100,000 and the following happened. Cost = $100,000. Clicks = 200,000. Co...
  • Profit
    Two weeks ago I ran a poll on Twitter, asking if users calculated the profitability of their marketing efforts. 32% said "no"...
  • Amazon Prime Day
    So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...