November 28, 2008

How About A Few More B2B Volunteers For Zip Code Forensics?!

We're still looking for a few more volunteers for the B2B version of Zip Code Forensics.

Thanks to all of you who volunteered data during the past week, I hope you enjoy using your own custom-built model in the weeks prior to the development of the official B2B model.

We also received word from one of our volunteers that the model performed 20% better than a control group, in actual testing --- and performed essentially the same as co-op models (better in terms of profit due to the fact that Zip Code Forensics is free).

For your viewing pleasure, I present you with the B2C version of Zip Code Forensics, illustrating the Charlotte, NC area. This is an e-commerce dominated area, with significant pockets of high-potential customers in the Lake Norman / I-77 corridor, and south of the city. Unlike most cities, Charlotte has good performing e-commerce zips in the central city area.

Email Marketing and Discounts

It comes up over and over again. The email marketing team wants to maximize open rates (not profit, mind you, open rates). How does one...