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The Math Behind Bifurcated Customers Who Have "Moved On" From Catalogs
Yesterday we talked about a classic, outstanding catalog customer ... and how that customer needed MORE mailings on an annual basis. ...
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Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
In our simulation, we learn that there are different definitions of Carrying Capacity. If the CFO demands that we maximize profit o... -
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...