For those of you who enjoy reading multichannel marketing insights delivered from the perspective of the trade journal industry, give The Big Fat Marketing Blog a try.
If you are aware of any marketing blogs from little guys trying to get a start without the support of big organizations, leave a comment so that we all might benefit from diversity of thought.
Subscribe to:
Post Comments (Atom)
Speaking of Omnichannel Theory
Have you ever purchased something from Apple? Apple are Visual Merchandising experts. You might buy a lightning cable and you instead...
-
RFM is great for targeting one catalog to one customer. However, RFM is tough to manage in a multichannel environment. This becomes clear ...
-
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs... -
You probably run Life Tables for your customer file, right? Right? They've been around forever ( click here for a reference f...