For those of you who enjoy reading multichannel marketing insights delivered from the perspective of the trade journal industry, give The Big Fat Marketing Blog a try.
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Sometimes you think "people already know this stuff". Sometimes you realize that Google Analytics give smart analysts almost no op...
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If you want to understand why clients don't trust vendors and trade journalists, read this little peach from a week ago: Direct Mail is ...
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