September 04, 2008

Kidbits from CWDKids and Heaven Of Tea from Teavana

Here's a couple of ways that catalog brands execute a social media strategy
  1. The kidbits blog from CWDKids.
  2. Heaven of Tea from Teavana.
Humanizing e-commerce is a good thing!

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...