Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
December 11, 2006
The Lands' End Santa Blog
You know the world is changing when Lands' End hosts the Santa Blog, complete with an RSS feed. Lands' End pioneered numerous innovations during the twentieth century, and was one of the first catalogers to move into the online channel. Now this. A year from now, this type of customer interactivity will be commonplace.
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