- Number Four was a tie. "Business Review: Overstock.com", a discussion about profit and loss at the low-cost, low-margin online pureplay. Tied for fourth was "Return on Investment Equation and Copywriting". Google helped this out (do a search on ROI Formula, and see what appears in the top 7 results).
- Number Three was "Mergers and Acquisitions", a discussion about Eddie Bauer being purchased.
- Number Two was "Williams Sonoma, Incremental Online Sales and Matchback Analysis". Our multichannel retailing audience enjoyed this post.
- And the Number One article was, in a landslide, "Please Help Our Industry Measure Advertising Effectiveness!". The spreadsheet, which needs to be solved by January 31, 2007 (all valid answers will be published here), has been downloaded by individuals in nearly a dozen different countries. My hope is that a good mix of data miners, and folks from industry leaders like Abacus, Merkle, Acxiom, Unica, Experian, SAS, SPSS and others genuinely try to do good for the multichannel retailing and online industry, and provide a solution to this problem.
November 30, 2006
Top Four Articles From November
November saw a 40% increase in traffic. Thank you! Here's what you enjoyed reading the most in November.
A few weeks ago, a reader said this: "Instead of talking about the gloom and doom of the death spiral, why not be optimistic and ...
Look at the first four rows of our life table (values of 0/1/2/3). These are the first 12-15 weeks after a customer buys for the firs...
So Amazon created a major shopping event out of nothing, and now they're killing it in July (a month when nobody can sell anything ot...
We spent the past two weeks talking about the events and influences that shaped what I call "The Great Eight". My Influence...