Earlier this week, I asked "What Is Wrong With E-Commerce". A nice person named Thomas Holmes (check out his site) had a thoughtful response to my discussion, and better yet, forwarded a site that has more of a "human" feel to it. Check out Little Paper Planes.
This site is neat! Really neat! It isn't a cookie-cutter site. On the top of the page, there's a discussion about holiday orders, with an actual e-mail address that the visitor can contact.
Notice on the left side of the page there's an actual blog-style discussion from an actual human being. The site offers e-mail signup and access to their RSS feed (which I just subscribed to).
In spite of these little innovations that give a human feel to the site, the proprietor still does a lot of selling on the homepage. I would classify this site as a "hybrid website".
Now it's your turn. Let's use this forum to share with each other examples of e-commerce websites that do a great job of balancing selling with offering a "human" feeling to the cold process of online shopping. Are there sites you visit that meet this criteria?
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
November 29, 2006
An Example Of An E-Commerce Site That Has A Human Feel
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Hi Kevin - thanks for your kind words!ReplyDelete
Another shop I came across which -might- fit the category is:
It's a french shop selling organics. To be honest though, I think it's just a really nicely designed site.
is another interesting example. Though it's not a shop. Each week they sell a set of unique prints from a different artist.
I wrote some further thoughts I have been having on my own blog.