November 28, 2006

Help Us Measure Advertising Effectiveness: Update

KDNuggets, a popular data mining portal, has posted our problem on their site: http://www.kdnuggets.com/datasets/competitions.html .

I have also made contact with major vendors, including Unica, SAS, SPSS, Acxiom, Experian and Abacus, requesting that they give us a solution to our problem. Let's hope we get interesting solutions from these organizations.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

There Are Subtle Differences

I'm going to dummy-up this discussion to protect the innocent while explaining to you how your merchandise assortment has subtle differe...