November 28, 2006

Help Us Measure Advertising Effectiveness: Update

KDNuggets, a popular data mining portal, has posted our problem on their site: http://www.kdnuggets.com/datasets/competitions.html .

I have also made contact with major vendors, including Unica, SAS, SPSS, Acxiom, Experian and Abacus, requesting that they give us a solution to our problem. Let's hope we get interesting solutions from these organizations.

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You could sell 100 units at a price of $29.99 and a cost of goods sold of $9.99, netting you $2,000 of gross margin. That's what your CF...