November 28, 2006

Help Us Measure Advertising Effectiveness: Update

KDNuggets, a popular data mining portal, has posted our problem on their site: http://www.kdnuggets.com/datasets/competitions.html .

I have also made contact with major vendors, including Unica, SAS, SPSS, Acxiom, Experian and Abacus, requesting that they give us a solution to our problem. Let's hope we get interesting solutions from these organizations.

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...