November 14, 2006

E-Mail Tracking

Chad White hosts a blog called Retail E-Mail. His site tracks the offer and creative content of e-mail campaigns from large e-commerce organizations. Why not give it a try, or at least subscribe to his feed?

Page Counts When Bifurcation Hurts All Other Customers

Yesterday we talked about the fact that best catalog customers (a minority of your file) deserve MANY catalogs that are merchandised with...