Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
November 24, 2006
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Strip Mall Office, Customer Development Brilliance
Consultants visit sprawling, modern corporate campuses (pre-COVID). Sometimes we stumble upon beautiful little gems. Other times? Well, you ...

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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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Here's a common dynamic in my projects ... see if this happens at your company. Your average price point is $40.00. Customer response...
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I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...

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