From the good folks at DMNews, we learn that Gap is running a multichannel marketing campaign for their new retail concept.
My question for you: Is this truly a multichannel marketing campaign? If it is, please define why. If it isn't, what is your perception of a true multichannel marketing campaign?
September 14, 2006
From the corrupt world of Influencer Marketing (click here) .
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
I always face a challenge from marketers when I talk about implementing a Welcome Program. When I tell marketers that a Welcome Program gene...
Recall our paid search scenario from yesterday. Spend = $100,000. Clicks = 200,000. Cost per Click = $0.50. Conversion Rate = 1.8%. O...