September 14, 2006

Is Gap Truly Executing A Multichannel Marketing Campaign?

From the good folks at DMNews, we learn that Gap is running a multichannel marketing campaign for their new retail concept.

My question for you: Is this truly a multichannel marketing campaign? If it is, please define why. If it isn't, what is your perception of a true multichannel marketing campaign?

Memorial Day Weekend

There's the obvious reason why we "celebrate" Memorial Day. And then there's the secondary outcome ... an unofficial ...