About a third of The MineThatData Blog are e-mail advocates. That's what makes the results of this survey so interesting.
Question: What Will E-Mail Marketing Look Like In 2015?
- 24%: E-Mail continues to be a campaign-based branding and promotional tool.
- 8%: E-Mail becomes a trigger-based targeting strategy that increases sales among engaged consumers.
- 56%: E-Mail evolves in ways we cannot yet forecast.
- 12%: E-Mail marketing is a craft that is irreparably harmed by spam, over-mailing, and/or better technology.
Even more interesting, almost nobody believes what many e-mail pundits tell us e-mail should become, a personalized, trigger-based targeting system.
More than half of you think e-mail will evolve in some way that we cannot yet forecast.
Care to offer your opinion as to how you think e-mail marketing will evolve?