Kevin Hillstrom: MineThatData: rkgblog

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January 03, 2007

Alan Rimm-Kaufman on Holiday PPC

Alan frequently offers his readers valuable information, providing insights into customer behavior without giving up proprietary secrets. He has a good post on Holiday PPC over at his blog. Give it a quick read.

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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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January 03, 2007

Alan Rimm-Kaufman on Holiday PPC

How Do You Know When A Marketing Channel Is Dying?