On a commercial this evening, Macy's advertised Friday doorbusters. In the mouse print, they stated that when doorbuster supplies run out, pricing reverts back to normal, with regional differences.
Multchannel pundits --- here's a question for you. Is regional pricing acceptable? Should a customer in Milwaukee pay less than a customer in San Francisco? And how would you recommend Macy's execute their online pricing strategy? How should Macy's price the item online?
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
Showing posts with label pricing. Show all posts
Showing posts with label pricing. Show all posts
November 22, 2006
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Top 12 Analysis: Impact of Pricing
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