Kevin Hillstrom: MineThatData: MineThatData Advertising Challenge

Showing posts with label MineThatData Advertising Challenge. Show all posts

January 12, 2007

Please Help Our Industry Measure Advertising Effectiveness: 19 Days To Go

This is a reminder that there are just nineteen days left to provide your answer in The MineThatData Measuring Advertising Effectiveness Challenge. This is an exercise to help the multichannel retailing industry measure the impact of catalogs, postcards and e-mails simultaneously delivered to various customer audiences. This link has been the most visited link on this blog. I already have one solution, and am looking forward to more by the 1/31/2007 deadline.

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Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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January 12, 2007

Please Help Our Industry Measure Advertising Effectiveness: 19 Days To Go

The Milwaukee Brewers