Kevin Hillstrom: MineThatData: Michelle Obama

Michelle Obama appeared on The Tonight Show on Monday night, where she announced that her outfit was purchased at J. Crew.

According to CNBC and NY Daily News, traffic at http://jcrew.com increased by 64%, with traffic to the skirt that Ms. Obama wore increasing by 464%.

Here's a link to the outfit, courtesy of The Styleist.

J. Crew already had a paid search link up (no competition) on Google. The blogger willing to respond quickly also gets traffic.

It's a new, nimble world, a dynamic ecosystem rewarding folks who participate.

Kevin Hillstrom, President, MineThatData

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between Customers, Advertising, Products, Brands, and Channels. Kevin supports a diverse set of clients, including internet startups, thirty million dollar catalog merchants, international brands, and billion dollar multichannel retailers. Kevin is frequently quoted in the mainstream media, including the New York Times, Boston Globe, and Forbes Magazine.

Prior to founding MineThatData, Kevin held various roles at leading multichannel brands, including Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands' End.

You may contact kevin at kevinh@minethatdata.com.

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Kevin Hillstrom: MineThatData

October 29, 2008

J. Crew Traffic Up 64% On Tuesday

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