Michelle Obama appeared on The Tonight Show on Monday night, where she announced that her outfit was purchased at J. Crew.
According to CNBC and NY Daily News, traffic at http://jcrew.com increased by 64%, with traffic to the skirt that Ms. Obama wore increasing by 464%.
Here's a link to the outfit, courtesy of The Styleist.
J. Crew already had a paid search link up (no competition) on Google. The blogger willing to respond quickly also gets traffic.
It's a new, nimble world, a dynamic ecosystem rewarding folks who participate.
Subscribe to:
Post Comments (Atom)
-
It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
-
It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
-
Ok, we all know that as we spend more we get more customers, but at an ever-diminishing rate of return. The diminishing rate of return is wh...
I wrote this about this on my blog yesterday. My readers thought that she looked great!
ReplyDeleteI actually helped The Stylelist with getting the correct skirt on her entry.