I reviewed all clients who were charter members of my Elite Program back in 2015 ($1,000 per run for existing clients, 3x per year, voluntary performance).
A third of charter members are no longer in business.
All of the brands now out of business were catalog brands.
Other catalog brands were distressed, gobbled up by catalog holding companies.
If you go back to 2007 when I started my consulting work, about 2/3rd of the catalog brands I worked with in my first decade of consulting are gone.
Gone!
No amount of paper / printing / agency discourse changes facts. If you're still here? You did something right!
After the AI bubble pops, there will be new business models. New business models will grow at the expense of existing ecommerce brands. The cycle will repeat. It's unavoidable, it's how capitalism works.
It's also very rewarding to fight against forces working against you ... to persevere, to thrive, to overcome challenges with great merchandise!
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