If you think you're performing ecommerce magic, you probably are, but you aren't doing what Sears did in the 1930s and 1940s when they (checks notes) sold live chickens via catalog.
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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The emails come in on a daily basis now ... " here's what I think I need, what should I purchase ?" So, today I write a Search...
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