Case Study

Let's spend some time talking about a case study. I will analyze a business called "Beans". The data is real, the company and scenario is fictional.

The business is owned by Paisley Ingram. She calls Beans "The Internet's Only Variety Store". If you ask Paisley, she'll tell you ... "I sell whatever I want to sell. Always have. My customers love me."

Annual Demand/Sales for the past five years.

• Demand 4 Years Ago:  $31.0 million.
• Demand 3 Years Ago:  $28.4 million.
• Demand 2 Years Ago:  $27.4 million.
• Demand 1 Year Ago:  $25.6 million.
• Demand as of 1/1/2026:  $20.8 million.

Woo boy.

Let's dive in and see what a study of merchandise and categories can tell us about the problems at The World's Only Variety Store.