Your Core Micro-Businesses

We're analyzing a business that has seventeen micro-businesses (categories).

I selected all customers who bought one time last year, and bought only from one micro-business. I then measured the micro-businesses that those customers purchased at least 67% of their sales from in the next year.

What did I learn?

Customers crossed-over into mostly two categories in the next year. Just two!

This is a mostly common outcome. It means that the two micro-businesses that customers cross over into are the core of your business.

When you don't have a marketing story? Make up a story about the core of your business, because that story should resonate with the most customers.