Nine More Months for the USPS - Which Means an Offer for You

That's the scare they threw at #papertarians this week.

Maybe they need Henry Adkins to come in and get things done (click here).

While your agencies and paper reps and printers furiously lobby for more of the same, your job becomes a lot more interesting.

• What happens to your business if you cannot mail catalogs anymore?
• What happens if postage increases by 50% and you ... essentially ... cannot mail catalogs anymore?

Surely you've modeled this outcome and know exactly what happens. You have mail/holdout tests that are reliable, you thoroughly understand your organic percentage, you know how you'd shift money into digital marketing channels. You know what happens to net sales. You know what happens to your customer file.

You know.

But if you don't know, it's time to hire me (kevinh@minethatdata.com). Here are your choices.

• $9,000 and I'll tell you what happens, I'll model the outcome for you. You'll know. Within a few weeks. You'll know. I'll analyze any mail/holdout tests executed in the past year at no additional cost. Pretty good deal, given the millions you spend on paper, printing & postage.
• $15,000 and I'll model the outcome for you AND score your file AND I'll provide you with the scoring equations so you can implement the equations in-house. I'll also score customers for email responsiveness so you can use that information as part of your transition. You'll know, and you'll be able to take action.
• $35,000 gets you more ... I'll model the outcome for you AND score your file AND I'll update your scores at least once a month AND I'll score your email file monthly AND ... AND ... I'll be on-call for general marketing challenges you have, providing advice ... you get me on video conference for 90 minutes per month and I'm available via email whenever you need me ... all through 3/31/2027. Sort of a Virtual CMO to assist with your business transition. You don't get me for on-demand ad-hoc analytics like some clients do (that's more like a six-figure situation and on-demand email/chat response and 60 minutes of video conferencing per week ... but if you need that for your transition, contact me as well, I probably have bandwidth for one (1) additional client in this circumstance). But you'll do well with this arrangement.

Here's my email address (kevinh@minethatdata.com).

Contact me immediately, 'cause this stuff usually gets me busy quickly and I don't have bandwidth to help everybody. Act right now. Be prepared.