You want to talk about Thought Leaders and Lemonheads. Here you go.
41,000,000 views? Is that good?
Who the heck knows?
"We went behind the scenes ..."
"... strategic thinking"
DID THEY SELL ANYTHING?
The most viral things I've done over the past twenty years ... I've had a million views of stuff I wrote on the blog, I've had hundreds of thousands of views on Twitter and LinkedIn ... do you know how much my business improved because of virality?
$0.
The most boring stuff I've written leads to business.
The most popular stuff I've written is meaningless.
Thought Leaders count clicks and views. Lemonheads marvel at metrics.
Practitioners count profit.
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