Post #5,602

This is the 5,602nd post I've written ... about 280 per year for twenty years. More in the early years, fewer in the past decade.

There isn't a single entity who's done what I've done the way I've done it ... writing about what I've written about ... for the past twenty years.

There's nothing about what I've done that would be considered a "Best Practice" by the experts.

And yet, I persist.

Might there be a lesson here for your business?

P.S.:  At the time I wrote this, I received a newsletter via Substack (#coincidence). The author told readers that their efforts had to be, to paraphrase, "spectacular", in order to get anybody to notice their content. This is empty thought leader advice. Nobody is going to create anything spectacular. Nobody. You aren't Apple inventing the iPhone. You sell widgets, and nobody cares about widgets. Your job isn't to be "spectacular". Your job is to be interesting to your limited audience of prospects who care about widgets.

• "Interesting" is achievable.
• "Spectacular" is not going to happen.