Since the pattern has repeated for more than twenty years, I thought I'd coin a term for you. Those who participated in the October run of the Elite Program already know the answer to what is coming.
The "Cyber Window": The period between the day before Thanksgiving (November 26 this year) and the Saturday after Cyber Monday (December 6 this year). A timeframe featuring a veritable buffet of profitless discounts / promotions designed to please anybody that does not have p&l responsibility.
Identify the quality of new customers acquired during the "Cyber Window". It's a fun / revealing analysis.
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