Yup, Cyber Monday. Are you taking care of your customers today or are you taking care of those who earn money via thought leadership?
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
November 30, 2025
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So You Aren't Selling
This comes up from time-to-time ... "don't talk to me about selling my business, I'm not remotely interested in selling my busi...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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The emails come in on a daily basis now ... " here's what I think I need, what should I purchase ?" So, today I write a Search...

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