Yup, Cyber Monday. Are you taking care of your customers today or are you taking care of those who earn money via thought leadership?
Givers and Takers
It's unlikely you look at your business this way. It's time for you to look at your business this way. You have categories that ...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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