Sometimes It's Really Simple: Multiple Items In A First Order

For the brand we're studying, customers who are S-Tier customers tend to be customers who buy multiple items in a first order (#duh).

I mean, there's been cross-shopping and upselling software for a quarter century or more, but it's just as important as ever to actually use the tools available to us. The data (seen above) is so overwhelmingly supportive of doing some hard work to encourage multiple-item purchases that you should ... encourage multiple-item purchases.