Last month I told you about Fallow.
Today, I share with you one of their videos ... how to make an omelette like a chef.
First of all, I followed the instructions ... and the omelette was SENSATIONAL! My goodness. I was enthralled with the folding process ... you fold the omelette by one-third, then fold the remaining two-thirds over the top of the one-third, and then you turn it over, hiding any sins associated with the folding process. Just like that the omelette has five layers (egg / filling / egg / filling / egg), which makes it both fluffy and elegant at the same time.
They teach you how to do this, for free.
They teach every competitor how to do this, for free.
They don't lack for business. They are using Customer Media Marketing to fill their restaurants.
What is the parallel for your business? Discuss.
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