Every once in awhile you run across something compelling. One of our loyal readers forwarded this post on LinkedIn from the Co-Founder of Chubbies (click here). Heck, the writing style is reminiscent of the my days of writing Gliebers Dresses episodes (click here for the Shark Tank edition).
In the post, he references a document called "The Brand Lifecycle". Your homework assignment? Please review this link, we'll talk about it next week, ok?
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