It's lunchtime at NEMOA, which means it is time for my second keynote (click here). My advice is for several of you to sit around a table with your iPhones, perusing the content. Have a group discussion. Sound good?
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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American Top 40
No, not the Ryan Seacrest version in 2026. I'm talking about the Casey Kasem version from the 1970s and early 1980s. You can hear the ol...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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This is where we're headed: Let's say you want to invest an additional $100,000 in paid search. You should be able to see a p&l,...
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