Here's the framework, summarized within one image (click on it below to download to your device).
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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Old School Geography
I think this goes back to 1991 or 1992. I was asked to explain what was happening to swimwear sales at Lands' End. I mapped sales by sta...
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It is time to find a few smart individuals in the world of e-mail analytics and data mining! And honestly, what follows is a dataset that y...
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It's the story of 2015 among catalogers. "Our housefile performance is reasonable, but our co-op customer acquisition efforts ar...
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If you are a restaurant in Los Angeles, you don't get a COVID-Bump. You get to be closed, with no assistance from anybody. Good luck!! B...

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