Here's the framework, summarized within one image (click on it below to download to your device).
Helping CEOs Understand How Customers Interact With Advertising, Products, Brands, and Channels
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We Start By Initializing The "Base Case"
In my Pricing / Forecasting projects ($4,900 ... kevinh@minethatdata.com), I start by initializing a "base case" ... what would ha...

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