Product Offering Update

You can visit the "Hire Kevin" page (click here) to learn about my current project offering.

The document has been updated with Action Streams!

• Here's what you get in an Action Streams Project.
• Research into Whether Your Lapsed Buyers are Willing to Reactivate (this is the Reactivation Project work conducted last fall).
• Analysis of Impact of Recent Website Visits on Reactivation (if appropriate).
• Proprietary Action Segments ... Elite, Loyal, Quality, Average, Struggling, Lapsed Spend $, Lapsed Experiment, Lapsed Save $.
• Attribute Table to Leverage Action Streams (Primary / Secondary Merchandise Category Preference, Primary / Secondary Marketing Channel Preference)
• Creation of Mini-Assortments for Action Stream Purposes (i.e. the products that customers who purchase via email or print or search or social tend to prefer).
• Price Band Preference for Each Customer for Action Stream Purposes.
• Plus/Minus Indicator Telling if a Customer is About to Fall Out of an Action Segment or is Responsive Due to a Website Visit.

Action Streams are the logical outcome of the Reactivation work performed last year. Your email service provider likely can implement this framework to help you implement Action Streams.

Let's get busy ... contact me now (kevinh@minethatdata.com) to get started.