And You Thought Your Brand Had Nothing Interesting To Say?

Here's one for you (click here).

You'll tell me all the reasons why you can't sell widgets using this strategy ... then you'll grumble when it costs you 5% more to get the same results on Paid Social that you got last year.

Your future includes marketing activity that resonates with your community ... causing prospects to interact with your brand (hint - Action Streams). The days of thinking that the "Late February Sale - Hurry, Save 50%" will move the needle are over. Gone. Finished. If you believe the only thing holding customers back from buying from your brand are price incentives, you've seriously mis-understood your customers and the general competitive environment in 2025.